Noir Choir: June 2013

Jun 16, 2013

Boroline and Bengoli's

A inseparable connection like you can not get a bong out of a bengali is much like the Boroline out of a bengali. "Bongo jiboner ongo!" as Rituparno Ghosh said

We bengali's believe that its used in every country but I have my serious doubts on this. who would use this hardend glutinous ointment like substances from a green colored tube and practically use it for every doing of the day. right from dried lips, to rashes, scars to burns and moreover some also treat is as a sun screen, (which it is not). So for all practical reasons my research began from my own house where I wonder if i had one and with little effort, I found it in one of the corners.

Using boroline is a compulsion and not a option for bongs. its like a religion, we have been following from generations now, the look and feel of the product hasn't seen a change in years with the Boroline’s nostalgic appeal. a GD Pharma's product which has survived for over 80 years now, a wealthy bengoli merchant started his stint in 1929.

Derived from “Boro” from boric powder and “olin” Latin word oleum, meaning oil has touched every single life in bengal. I can vouch for this.

So as a kid you would be dabbed with sufficient layers of borline all over you to keep your skin greasy all day and even the quote survived you through the night. The uniqueness of Boroline is underrated in this country, Call me a skeptic which I vehemently shall say I am not.

The brand's popularity soared, and it became an icon, the first antiseptic cream that the country has every produced, Its monopolised the market for a very long time until other Boro's products took the lead and stole the stage.

A cynical observation and I wonder if the brand will survive yet another generation with the a sticky granny attitude.

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